Astral Out-of-Home Chooses Ayuda Media Systems’ Splash™ Digital Signage Software

Astral OOH, one of Canada's leading out-of-home advertising operators, partners with Ayuda to power current and future digital growth

22 OCTOBER 2014, MONTREAL, QUEBEC
Summary
Astral Out-of-Home, one of Canada's leading out-of-home advertising operators, partners with Ayuda to power current and future digital growth using Splash™ Digital Signage Software

Ayuda Media Systems, makers of the world’s most sophisticated software platform for DOOH networks, announced today that Astral Out-of-Home has chosen Ayuda Media Systems’ Splash™ digital signage software CMS and player to manage the content, playback, and reporting of all its digital assets in Canada. Astral-Out-of-Home, a division of Bell Media, is one of Canada’s largest and most recognized OOH operators whose traditional and digital media assets reach millions of Canadians in several major Canadian cities. 

Demonstrating how smooth and effortless the transition has been, in just one month Astral Out-of-Home has already implemented Ayuda’s Splash player on many of its high profile digital billboards in most major Canadian DMAs including Montreal, Vancouver, Calgary, and Edmonton. The rollout will continue quickly to all of Astral Out-of-Home’s digital assets in additional prime locations within Toronto, Montreal, and Quebec City on digital billboards, airports, and downtown street furniture and digital columns. 

“At Astral Out-of-Home, we take pride in being Canada’s innovation leaders in digital out-of-home advertising. Our partnership with Ayuda Media Systems solidifies that position,” said Benjamin Mathieu, Director, Business Development, Transport, and Technologies, Astral Out-of-Home. “Ayuda Media Systems’ Splash™ digital signage software was chosen because it’s perfectly suited to our operational needs and is tailored to support the growth of our multiple Digital networks as well as continuing to meet and exceed our clients’ high standards.” 

“This is a signature win for Ayuda” states Daniel Fleischer, Ayuda’s Vice-President of Global Business Development. “Astral Out-of-Home’s RFP process for this project was one of the most rigorous we’ve ever seen, and it’s an honor to have won it. This home-turf win is especially meaningful given the plethora of digital signage vendors right here in Montreal.” Fleischer continues: “A premiere company like Astral Out-of-Home commands excellence from all their partners, and choosing Ayuda is an honor that could only be bestowed upon a best-in-class digital signage software vendor.” 

Andreas Soupliotis, Ayuda’s CEO, also enthusiastically commented: “Ayuda is delighted to be powering some of the most prestigious, high-traffic, digital locations across Canada. The deployment continues to proceed smoothly, and everything about the project just works. We’re looking forward to assisting Astral Out-of-Home as they continue to rapidly enlarge their digital footprint to major Canadian markets.”

ABOUT ASTRAL OUT-OF-HOME

Astral Out-of-Home, a division of Bell Media, is one of Canada's leading out-of-home advertising companies with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, Alberta, and British Columbia. Driving innovation in one of the most dynamic media in the country, Astral Out-of-Home is committed to remaining at the forefront of the latest technology trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more information, visit astraloutofhome.com.

Quotes
"At Astral Out-of-Home, we take pride in being Canada’s innovation leaders in digital out-of-home advertising. Our partnership with Ayuda Media Systems solidifies that position. " Benjamin Mathieu, Director, Business Development, Astral Out-of-Home
"Ayuda Media Systems’ Splash™ digital signage software was chosen because it’s perfectly suited to our operational needs and is tailored to support the growth of our multiple Digital networks as well as continuing to meet and exceed our clients’ high standards." Benjamin Mathieu, Director, Business Development, Astral Out-of-Home
"This is a signature win for Ayuda. Astral Out-of-Home’s RFP process for this project was one of the most rigorous we’ve ever seen, and it’s an honor to have won it. This home-turf win is especially meaningful given the plethora of digital signage vendors right here in Montreal." Daniel Fleischer, Vice-President of Global Business Development, Ayuda Media Systems
"A premiere company like Astral Out-of-Home commands excellence from all their partners, and choosing Ayuda is an honor that could only be bestowed upon a best-in-class digital signage software vendor." Daniel Fleischer, Vice-President of Global Business Development, Ayuda Media Systems
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About Ayuda Media Systems

Ayuda is a digital out-of-home ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a full programmatic stack, enabling media vendors to setup private marketplaces & exchanges, a self-service buying app for media buyers, and an ad server that can work with first party data to serve ads and target demographics in real-time. Ayuda is a proud member of the iAB, DPAA, OAAA and FEPE. For more information about Ayuda, visit www.ayudasystems.com

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