Ayuda Introduces Newest Version of Juice™ Powered by Cerebro™ and DPb impressions methodologies

Ayuda Media Systems delivers world’s first proposal generation tool that simultaneously optimizes over any custom audience data and geographical constraints, and ties into live avails

22 OCTOBER 2013, NEW YORK, NY
Summary
Ayuda Media Systems delivers world’s first proposal generation tool that simultaneously optimizes over any custom audience data and geographical constraints, and ties into live avails

Ayuda Media Systems (“Ayuda”), developers of the world’s most sophisticated software platform for digital and traditional OOH networks, has today introduced the latest update of its Juice™ product (the sales portion of the Ayuda Platform). The update now enables Juice™ to create proposals that optimize over audience data provided by any custom impressions counting and reporting methodology, while optimizing over geographic constraints and custom business rules.

While Ayuda launched Cerebro™ earlier this year, until now it was only available to outdoor operators who use audited data provided by TAB in the USA, and Route in the UK. Now that Cerebro™ has been expanded with the ability to ingest any audience data calculated by any custom impressions reporting methodology, Juice™ powered by Cerebro™ is finally available to DPb networks.

Juice™ is the sales component of the Ayuda Platform that consists of a CRM, avails checker, and proposal generator. It generates proposals and plans on either a location basis, or audience goal basis. The DPb enabled version of Juice™ powered by Cerebro™ is now available to all DPb networks who may use their own audience data and calculation methodologies directly in the plan optimization engine.

Daniel Fleischer, Ayuda’s VP Business Development, states: “Cerebro™ has received widespread interest and recognition by the outdoor community in the past half year since its release. Now, we are excited to be able to offer DPb networks the ability to create plans and proposals based on their real-time avails, using whatever impressions reporting methodology is employed by the individual network. Juice™, an HTML5 browser based application, lets any DPb media account executive view avails in real-time from their mobile devices, and then create proposals on available inventory based on the audience goals required for the buy. This new version of Juice™ powered by Cerebro™ is now flexible enough to adapt to the audience measurement methodology of any Digital Place-based network, which means we can provide optimized proposals based on audience goals and real avails to absolutely any DPb network in the world.”

Juice™ powered by Cerebro™ for DPb networks will be on demonstration at the DPAA Video Everywhere summit.

Quotes
"Cerebro™ has received widespread interest and recognition by the outdoor community in the past half year since its release. Now, we are excited to be able to offer DPb networks the ability to create plans and proposals based on their real-time avails, using whatever impressions reporting methodology is employed by the individual network. Juice™, an HTML5 browser based application, lets any DPb media account executive view avails in real-time from their mobile devices, and then create proposals on available inventory based on the audience goals required for the buy. This new version of Juice™ powered by Cerebro™ is now flexible enough to adapt to the audience measurement methodology of any Digital Place-based network, which means we can provide optimized proposals based on audience goals and real avails to absolutely any DPb network in the world." Daniel Fleischer
Spokespeople
About Ayuda Media Systems

Ayuda is a digital out-of-home ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a full programmatic stack, enabling media vendors to setup private marketplaces & exchanges, a self-service buying app for media buyers, and an ad server that can work with first party data to serve ads and target demographics in real-time. Ayuda is a proud member of the iAB, DPAA, OAAA and FEPE. For more information about Ayuda, visit www.ayudasystems.com

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