Ayuda Introduces Newest Version of Juice™ that is Powered by Cerebro™ and Route

Ayuda Media Systems delivers world’s first proposal generation tool that simultaneously optimizes over Route’s audience data and geographical constraints and ties into live avails for UK Outdoor Operators

20 JUNE 2013
Summary
Ayuda Media Systems delivers world’s first proposal generation tool that simultaneously optimizes over Route’s audience data and geographical constraints and ties into live avails for UK Outdoor Operators

Ayuda Media Systems (Ayuda), makers of the world’s most sophisticated software platform for traditional and digital OOH companies, has today introduced the latest version of Juice™ (the sales portion of the Ayuda Platform) that now includes a new option to create optimal proposals that optimize over audience data and analytics provided by Route in the UK, in combination with geographical constraints.

“As we did just last month for American audiences with TAB data, this is now the first time the industry in the UK has ever seen a proposal generator for OOH this powerful” stated Andreas Soupliotis, President & CEO of Ayuda. “Currently, there are software suppliers for the OOH industry that offer cross-operator, planning tools and there are software suppliers that offer cross-operator buying tools. These two kinds of suppliers have had to historically merge their offerings in a fragmented way since they can’t do both. However, with our new version of Juice™ that is powered by Cerebro™, this is the first time a sales team within an operator can enjoy a single vendor planning and buying experience that brings concepts into a proposal maker such as: reach-frequency, plan GRPs, weekly impression, budget, quantity, maximize dispersion (geographically), geo-targeting and proximity targeting, for traditional and digital panels, while all tying into real avails.” Soupliotis continued: “What enabled us to build this new version of Juice was our investment in Cerebro™, the OOH decision engine. Cerebro™ can recommend a proposal by processing an arbitrary number of campaign objectives, optimizing over Route audience analytics, and rich geo-targeting. By exposing these capabilities in Juice™, sales teams in an OOH company finally have the long-awaited capability of building proposals based on an audited demographic audience, as opposed to cherry-picking locations off a map – something the industry has being trying to move away from for years but has lacked the tools to do so.”


Cerebro™ is an algorithmic engine that takes the audited Route data, and now provides a real-time web service to deliver the data to the operator. The data is then referenced against a set of objectives and parameters from the operator in order to create an optimized plan across all campaign goals. Cerebro™ inputs an unlimited number of parameters and objectives, including audience demographics, multiple specific geographic constraints, and the operator’s own business rules. Cerebro then outputs a set of candidate media plans that match the campaign objectives, ranked in order of maximum amount of objectives achieved, while also using the operator’s own business logic to ensure that the same “favorite” panels are not always selected. By crunching all these objectives against the operator’s own actual inventory while using their business rules as guidance, Cerebro assists the operator’s sales executives and chartists to propose and pick inventory that precisely meets campaign objectives, and ultimately assists in maximizing occupancy.


Juice™, with Route audience analytics built-in, is the component of the Ayuda Platform that consists of a CRM, avails checker, and proposal maker. The Route enabled version of Juice™ is now available to all UK OOH operators who currently or wish to license Route data. 

Quotes
""As we did just last month for American audiences with TAB data, this is now the first time the industry in the UK has ever seen a proposal generator for OOH this powerful. Currently, there are software suppliers for the OOH industry that offer cross-operator, planning tools and there are software suppliers that offer cross-operator buying tools. These two kinds of suppliers have had to historically merge their offerings in a fragmented way since they can’t do both. However, with our new version of Juice™ that is powered by Cerebro™, this is the first time a sales team within an operator can enjoy a single vendor planning and buying experience that brings concepts into a proposal maker such as: reach-frequency, plan GRPs, weekly impression, budget, quantity, maximize dispersion (geographically), geo-targeting and proximity targeting, for traditional and digital panels, while all tying into real avails.” Soupliotis continued: “What enabled us to build this new version of Juice was our investment in Cerebro™, the OOH decision engine. Cerebro™ can recommend a proposal by processing an arbitrary number of campaign objectives, optimizing over Route audience analytics, and rich geo-targeting. By exposing these capabilities in Juice™, sales teams in an OOH company finally have the long-awaited capability of building proposals based on an audited demographic audience, as opposed to cherry-picking locations off a map – something the industry has being trying to move away from for years but has lacked the tools to do so.”" Andreas Soupliotis
Spokespeople
About Ayuda Media Systems

Ayuda is a digital out-of-home ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a full programmatic stack, enabling media vendors to setup private marketplaces & exchanges, a self-service buying app for media buyers, and an ad server that can work with first party data to serve ads and target demographics in real-time. Ayuda is a proud member of the iAB, DPAA, OAAA and FEPE. For more information about Ayuda, visit www.ayudasystems.com

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