Ayuda Introduces New Version of Juice™ Powered by Cerebro™

Ayuda Media Systems delivers world’s first proposal generation tool that simultaneously optimizes over TAB OOH Ratings and geographical constraints and ties into live avails

19 MAY 2013, LOS ANGELES, CA
Summary
Ayuda Media Systems delivers world’s first proposal generation tool that simultaneously optimizes over TAB OOH Ratings and geographical constraints and ties into live avails.

Ayuda Media Systems (Ayuda), makers of the world’s most sophisticated software platform for traditional and digital OOH companies, has today introduced a new version of Juice™ (the sales part of the Ayuda Platform) that includes a new option to create proposals that optimize over TAB OOH Ratings and geographical constraints.

 

“This is the first time the industry has ever seen a proposal generator for OOH this powerful,” stated Andreas Soupliotis, President & CEO of Ayuda. “Currently, there are software suppliers for the OOH industry that offer cross-operator planning tools and there are software suppliers that offer cross-operator buying tools. These two types of suppliers have had to historically merge their offerings in a fragmented way since they can’t do both. However, with our new version of Juice™ that is powered by Cerebro™, this is the first time a sales team within an operator can enjoy a single vendor planning and buying experience that brings concepts into a proposal maker such as: reach-frequency, plan TRPs, weekly impression, budget, quantity, maximize dispersion (geographically), geo-targeting and proximity targeting, while all tying into real avails.” Soupliotis continued: “What enabled us to build this new version of Juice™ was our investment in Cerebro™, the OOH Decision Engine. Cerebro™ can recommend a proposal by processing an arbitrary number of campaign objectives, optimizing over TAB OOH Ratings and rich geo-targeting. By exposing these capabilities in Juice™, sales teams in an OOH company finally have the long-awaited capability of building proposals based on an audited demographic audience, as opposed to cherry-picking locations off a map – something the industry has been trying to move away from for years but has lacked the tools to do so.”

 

Ayuda’s Cerebro™ is an algorithmic engine that ingests TAB audited demographic audience data in real-time using the TAB’s web services. The data is then referenced against a set of objectives and parameters from the operator in order to create an optimized plan across all campaign goals. Cerebro™ inputs an unlimited number of parameters and objectives, including audience demographics, multiple specific geographic constraints, and the operator’s own business rules. Cerebro™ then outputs a set of candidate media plans that match the campaign objectives, ranked in order of maximum amount of objectives achieved, while also using the operator’s own business logic to ensure that the same “favorite” panels are not always selected. By crunching all these objectives against the operator’s own actual inventory while using their business rules as guidance, Cerebro™ assists the operator’s sales executives and chartists to propose and pick inventory that maximizes occupancy.
Quotes
"This is the first time the industry has ever seen a proposal generator for OOH this powerful. Currently, there are software suppliers for the OOH industry that offer cross-operator planning tools and there are software suppliers that offer cross-operator buying tools. These two types of suppliers have had to historically merge their offerings in a fragmented way since they can’t do both. However, with our new version of Juice™ that is powered by Cerebro™, this is the first time a sales team within an operator can enjoy a single vendor planning and buying experience that brings concepts into a proposal maker such as: reach-frequency, plan TRPs, weekly impression, budget, quantity, maximize dispersion (geographically), geo-targeting and proximity targeting, while all tying into real avails." Andreas Soupliotis
"What enabled us to build this new version of Juice™ was our investment in Cerebro™, the OOH Decision Engine. Cerebro™ can recommend a proposal by processing an arbitrary number of campaign objectives, optimizing over TAB OOH Ratings and rich geo-targeting. By exposing these capabilities in Juice™, sales teams in an OOH company finally have the long-awaited capability of building proposals based on an audited demographic audience, as opposed to cherry-picking locations off a map – something the industry has been trying to move away from for years but has lacked the tools to do so." Andreas Soupliotis
Spokespeople
About Ayuda Media Systems

Ayuda is a digital out-of-home ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a full programmatic stack, enabling media vendors to setup private marketplaces & exchanges, a self-service buying app for media buyers, and an ad server that can work with first party data to serve ads and target demographics in real-time. Ayuda is a proud member of the iAB, DPAA, OAAA and FEPE. For more information about Ayuda, visit www.ayudasystems.com

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