Cemusa Chooses Ayuda Platform for European OOH business

Cemusa chooses Ayuda Platform to Streamline and Increase Efficiencies

13 JUNE 2012, MILANO, ITALY
Summary
Cemusa chooses Ayuda Platform to Streamline and Increase Efficiencies

At the 53rd FEPE Congress today, Ayuda Media Systems and Cemusa, leading international street furniture company headquartered in Spain, announced that Cemusa has chosen Ayuda’s comprehensive Platform to consolidate and streamline its business workflow across its European businesses. The initial elements of the extensive Ayuda Platform selected by Cemusa will, for the first time, enable Cemusa to fully manage their inventory, sales, charting and operations in BMSTM, as well as invoicing, on one Platform. Cemusa’s clients will track the performance of their campaigns online on the Cemusa website using Ayuda’s Proof of Performance product, part of the ImpressTM suite.  Cemusa’s sales team will be empowered with a customised CRM product, JuiceTM, designed specifically for the OOH market and fully integrated with their sales platform. Cemusa’s Executives will be able to monitor, forecast and deep dive into their business data using Ayuda’s Business Intelligence platform.

“Cemusa had been searching for a suitable partner with whom we could establish a long term relationship to enable future growth,” said Eric Marotel, CEO at Cemusa, further remarking that “Cemusa’s Management Team was impressed by Ayuda from their first meeting, commenting on their deep understanding of the OOH market and their robust, comprehensive and technologically advanced Platform”.  Eric went on to say “Cemusa are delighted to announce that we will be using Ayuda’s platform to manage our entire business workflow from end to end, providing business benefits and an increased added value to our relationship with customers.”  

 “Cemusa will enjoy many benefits working with Ayuda and by choosing our BMS Platform, Proof of Posting and Juice, they will be able to remove duplicate effort, reduce risk and run a leaner, more efficient operation which will have huge benefits, not only internally within Cemusa but for their clients too.” Andreas Soupliotis, Ayuda Media Systems’ CEO, was keen to add. “For instance, Cemusa has always been keen to offer flexible posting, with weekly posting cycles, so the adoption of Ayuda’s BMS platform and the ability to show their clients that Cemusa have delivered their campaigns using Ayuda’s Proof of Posting portal on the Cemusa website will demonstrate Cemusa’s commitment to the highest of operational standards.”

Having provided comprehensive media workflow management software to some of the world’s largest OOH networks for almost a decade, Ayuda is well positioned to assist Cemusa achieve the same level of efficiency, managing their entire operations from a single system.

About Cemusa

Cemusa is a leading international outdoor company specializing in street furniture. Cemusa operates in more than 160 cities and is present in 13 countries in Europe, North, Central and South America.  Large cities such as New York, Madrid, Rio de Janeiro, Barcelona, Boston, Lisbon, Bologna and Brasilia showcase CEMUSA’s urban furniture designs, which are produced in cooperation with architects and designers of recognized worldwide prestige. The most recently innovation is Cemusa Tec, a new division that will design the future of OOH advertising through the efficient implementation of technological and innovative solutions.

Cemusa is a subsidiary of Fomento de Construcciones y Contratas (FCC), a leading Spanish diversified industrial construction and urban services group which has been providing services to municipalities and institutions for over 100 years. FCC has more than 93,000 employees and a 2011 turnover of $11,8 billion.

For more information, please visit http:www.cemusa.com
Quotes
"Cemusa had been searching for a suitable partner with whom we could establish a long term relationship to enable future growth. Cemusa’s Management Team was impressed by Ayuda from their first meeting, commenting on their deep understanding of the OOH market and their robust, comprehensive and technologically advanced Platform. Cemusa are delighted to announce that we will be using Ayuda’s platform to manage our entire business workflow from end to end, providing business benefits and an increased added value to our relationship with customers." Eric Marotel
"Cemusa will enjoy many benefits working with Ayuda and by choosing our BMS Platform, Proof of Posting and Juice, they will be able to remove duplicate effort, reduce risk and run a leaner, more efficient operation which will have huge benefits, not only internally within Cemusa but for their clients too. For instance, Cemusa has always been keen to offer flexible posting, with weekly posting cycles, so the adoption of Ayuda’s BMS platform and the ability to show their clients that Cemusa have delivered their campaigns using Ayuda’s Proof of Posting portal on the Cemusa website will demonstrate Cemusa’s commitment to the highest of operational standards." Andreas Soupliotis
Spokespeople
About Ayuda Media Systems

Ayuda is a digital out-of-home ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a full programmatic stack, enabling media vendors to setup private marketplaces & exchanges, a self-service buying app for media buyers, and an ad server that can work with first party data to serve ads and target demographics in real-time. Ayuda is a proud member of the iAB, DPAA, OAAA and FEPE. For more information about Ayuda, visit www.ayudasystems.com

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