EYE Chooses Ayuda Platform for Worldwide Operations

EYE Corp Selects Ayuda Platform to Streamline and Support Continued Growth

13 JUNE 2012, MILANO, ITALY
Summary
EYE Corp Selects Ayuda Platform to Streamline and Support Continued Growth

At the 53rd FEPE Congress today, Ayuda Media Systems announced that leading Out-of-Home media operator, EYE Corp, has selected Ayuda’s comprehensive Platform to manage its entire business spanning three continents. The Ayuda Platform consists of multiple integrated products for OOH advertising operators: Juice™ (sales tools for CRM, availability checking, and instant proposal generation), BMS™ (for scheduling, operations, and inventory management), Finance (for invoicing and leasing) and POP (for proof of performance). The worldwide rollout of the Ayuda Platform builds on EYE’s existing use of Ayuda’s POP functionality, currently available from the EYE website and marketed as “Eye Proof”.

EYE, whose OOH offerings span multiple networks – including retail, airport, university, and roadside – in multiple countries, had been searching for an integrated platform to efficiently run their entire operations, as well as automate core media business functions. Selecting a proven platform like Ayuda’s was imperative to help streamline operational processes, and enable growth.

“Our existing systems are being strained with our current processes, let alone support our anticipated growth. Over the last few years, we have evaluated multiple products to help us streamline operations and manage our sales processes,” says Gerry Thorley, CEO at EYE. “Ayuda’s is the only platform that has demonstrated it can handle all of the various facets of running a multi-national OOH company. The Ayuda Platform will provide us with a single-vendor, integrated solution that will enable us to efficiently streamline the way we run our entire business. EYE will benefit tremendously from the full workflow functionality available in the Ayuda Platform.”

Having provided comprehensive media management software to some of the world’s largest OOH companies for almost a decade, Ayuda is perfectly positioned to assist EYE in achieving the levels of efficiency they require to fuel future growth. Specifically, the Ayuda Platform will provide EYE with functions from sales & pipeline management in Juice™, to scheduling & operations in BMS™, to billing & invoicing in Finance, and online proof of performance in POP.

“From our first deployment of POP to EYE in the US over 4 years ago, Ayuda has been working closely with EYE to understand how they could leverage more of the Ayuda Platform,” recalls Andreas Soupliotis, President & CEO of Ayuda. “Over the years, we have built a solid relationship with EYE, and have spent countless months analyzing their business processes and workflows to help understand how EYE could benefit from migrating from multiple legacy systems to a single, consolidated platform. We are pleased that the end result is EYE’s decision to migrate their entire business onto the Ayuda Platform for their worldwide operations.”

About EYE

EYE is an international Out-of-Home advertising company specialising in airport, retail, roadside and university media. Connecting leading brands with active consumers, EYE's media reaches large-scale audiences throughout their daily journeys. Eye Corp Pty Ltd is a wholly owned subsidiary of Ten Network Holdings Limited, a publicly listed company which also operates Network Ten, the broadcaster of Australian free-to-air channels TEN, ONE and, commencing in 2011, ELEVEN.

Quotes
"Our existing systems are being strained with our current processes, let alone support our anticipated growth. Over the last few years, we have evaluated multiple products to help us streamline operations and manage our sales processes. Ayuda’s is the only platform that has demonstrated it can handle all of the various facets of running a multi-national OOH company. The Ayuda Platform will provide us with a single-vendor, integrated solution that will enable us to efficiently streamline the way we run our entire business. EYE will benefit tremendously from the full workflow functionality available in the Ayuda Platform." Gerry Thorley
"From our first deployment of POP to EYE in the US over 4 years ago, Ayuda has been working closely with EYE to understand how they could leverage more of the Ayuda Platform. Over the years, we have built a solid relationship with EYE, and have spent countless months analyzing their business processes and workflows to help understand how EYE could benefit from migrating from multiple legacy systems to a single, consolidated platform. We are pleased that the end result is EYE’s decision to migrate their entire business onto the Ayuda Platform for their worldwide operations." Andreas Soupliotis
Spokespeople
About Ayuda Media Systems

Ayuda is a digital out-of-home ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a full programmatic stack, enabling media vendors to setup private marketplaces & exchanges, a self-service buying app for media buyers, and an ad server that can work with first party data to serve ads and target demographics in real-time. Ayuda is a proud member of the iAB, DPAA, OAAA and FEPE. For more information about Ayuda, visit www.ayudasystems.com

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